One of the key elements that determine the existence of your business nowadays is nothing else but a company logo. At any rate, it has great contribution in the term of product branding. The symbol – believe it or not – loads with fortune.
Designing a company logo at random is not that true. It is not just about drawing a shape, inserting the text, or adding the contact information. You need to adhere to some consideration you can’t take lightly.
Without spending even a cent, you know you can make an impressive company logo, don’t you? At least, pave your way by these following tips!
Mind the Coloration
Color is, to the core, noteworthy. It is such a basic element – whether you want it or not – that strikes any palate when it comes to designing a company logo. It undeniably plays an important role to communicate your thought to the public as well as bring out some meanings. The brand might require you to peg on the mainstream, but it can’t curb your liberty of color exploration. To highlight the flamboyantly colorful concept, thinking of red and blue would be awesome. Yet once again, picking out the shade should refer to your business vision and initial objective.
Apply the Visual Double Entendre
Did you once hear the Visual Double Entendre? This typical logo design offers an ample opportunity to let the facets of your enterprise stun among others. The main line of this model can be described as two images wrapped into one by way of a clever twist. Some big companies use this technique to make their company logos look eloquent and prepossessing as well. Just have a look at the Amazon’s logo; the simplicity constructs it carries and not to mention the graphical arrow stressing the consumers’ needs from A to Z dreadfully have an expression.
Decide on the Unrepeatable Way
Rather than having a go with something broad, try to think out of the box. The company logo of yours should be a fine kettle of fish so that the public won’t easily slip their mind. Start this idea from how the message of your corporation symbol is successfully conveyed to the people and to give the unusual touch to it. Evernote logo for instance; it comes up with the image of a fossil-shade elephant head. At a glance, it might look run-of-the-mill; however, if you care about the curled trunk detail, you will find it arresting.
Give a Wide Berth to the Cliché
Implementing the work of art having been overused in the production of a company logo will result in the loss of the initial meaning – that’s cliché. The error of most logo designers is no other than keeping the similar idea over and over. If you really have no option for not duplicating the shape; at least you can update the detail with your own fresh thought and creativity. Regardless of the pattern, you are going to reveal from modest to tricky ways, the originality of your reasoning is appreciated head over heels.
Why Not Trying Simple Stupid?
“Being simple doesn’t mean being tasteless”. If you understand this expression – trust me – your attainment will remain fabulous. Some people even don’t really care which one that belongs to the professional’s work and which one that doesn’t. The most important thing of all, an outstanding company logo – no matter how simple it is or how beautifully designed it is – is the value so-called “attention-grabbing”. The vivid example you might set eyes is the Apple logo. Despite its simple silhouette look, its meaning is gorgeously presented.
Make Use of Negative Space
Negative Space boast piles of fashionable designs you can fix on. “Frame an Image” holds the philosophy about the productivity in a life. If you catch a glimpse of it closer, you will see an image of an old man that writes beneath a lamp. It is uniquely within a pen nib. “Cut Things Out” comes with loads of interpretation. This type of design is not only unique but also meaningful. Meanwhile, “Create Contrast” – true to its name – is to contrast two things poles apart. In the end, the contradistinguishing results in admiration.
Bring a Character and Make it Alive
Have you underlined what typical personality that you are going to emphasize in the company logo of yours? A character serves as a soul, and everything without a soul is unimaginative, monochrome, plain-vanilla or whatever it is that describes flatness. Just see how the logo of Bloom is fruitfully carried out. The burger company gets the most out of black and white cow symbol with a tail that acts as the exclamation mark.
Get the Fascinating Custom Lettering
Apart from an icon or any shape embodying your company, custom lettering is, for sure, redoubtable to choose from. Find one-of-a-kind fonts inserted on the main text to lure all elements of people – the writings can be humble, and they can be tricky and elaborate as well. The tangible case in point is the script of the world’s popular soft drink product namely Coca-Cola. Who can’t deny the charm of it? It has become the people’s favorite for many decades.
Reckon the Logo’s Symmetry and Proportion
Symmetry and proportion are two central points to balance the company logo. They also specify the standing of it. You surely can’t imagine if the emblem and figure are not in the place not properly situated as you don’t take into account these two matters earlier. If the mistake happens to you, there is nothing you can’t do other than remodeling the concept.
Tell Your Story through the Logo
It turns out that an amazing company logo is more than how it appears in public or beyond an elegant sketch. You need to picture your story by way of it. Try to portray your image filled with an array of touching philosophies to represent the deep tale of yours. If you see the FedEx logo, the value to forge ahead is clearly delivered to the people.
In closing, designing a company logo with DIY approach should carefully ponder those key factors. Always keep them in your mind!