A well-designed business card is a long-term investment, because the recipient will want to keep it longer, and perhaps make inquiries about the brand or company. Nowadays, knowing how to make business cards is not enough, because they are useless if people just throw them away.
Do you know that 88 percent of business cards get discarded in less than seven days after received? Make people feel the urge to keep those cards. Here are several ways to design business cards people will keep, regardless of styles.
Use Luxurious Design, with Sleeve
A swanky business card will make people think twice of throwing them away. Adding a sleeve can create a luxurious look, and the act of taking out the card will feel like opening a present. Thick material, matte surface, embossed fonts, and golden lines will make your card look exclusive.
Using specific materials as the sleeve, like bamboo or wood, will increase the exclusive touch of the card. While it seems like a waste, luxurious cards with “special treatments” like these will make people more compelled to keep them.
Try Uncommon Materials for the Cards
Uncommon materials can also be used to create the actual cards. Wood, bamboo, plastic, recycled paper, and even metal can be used as materials for business cards. The unique look and feel of uncommon materials can make your designs more memorable.
You can also experiment with patterns on the surface, and adjust them with the promoted brand. For example, the natural patterns of wood are great for the card of any business related to woodworking. Cards from sleek, chrome-surfaced films are great to promote a tech startup or metal-related industry.
Improve minimalist Card with Imprinted Images
If you want to use minimalist design, add something to embellish the look in a subtle way, such as an imprinted image. Imprinting technique creates subtler depth, especially on white cards. You can imprint the company logo, or use the technique on the entire letters and numbers.
For more “colorful” design, try using imprinting technique on the decorative patterns. This is perfect to decorate a card without grabbing too much attention away from the actual information. Use contrasting shades to emphasize the imprinted lines over the background color.
Use More Variations in Shapes
Rectangular is a “default” shape for business cards, and this is so common that many people cannot think of other shapes. Creating a non-rectangular card will make your design more distinctive compared to many others. Square is a great twist of a traditional rectangular shape, perfect to create a statement without being too extreme.
If your client allows more creative exploration in shapes, try offering card designs with subtle curves. This design is perfect for creative businesses, or any field where elegance and creativity are valued. You can place the curves on the edges or corners, creating a slight twist of a regular rectangular card.
For a really creative exploration, try unique shapes such as round or oval. These cards will make better impressions than rectangular cards when they are handed to prospective customers or partners.
Shift the Visual Orientation
Tired of the same look on a traditional rectangular card? Changing the visual orientation will create a huge difference in your card design. To fill the “empty” edges, you can use simple patterning that will not overshadow the main information. Even with minimalistic design, this unique orientation will make your card more distinctive.
You don’t need to put the information and business logo in the middle. Try experimenting with different alignments, to give the design more character. The vertical look can also “help” the recipients to read the information in a more visually-comfortable way.
Experiment with Multiple Fonts
Don’t get stuck with just one font for your card design. Diverse fonts on one card can create good visual impact without cramming your design with pictures. For example, you can use a large, bold typeface for the name of the business, with smaller and slimmer fonts for other information, such as email and company address.
You can experiment with a more adventurous design for creative business’ cards. For example, you can use large fonts with brushstroke effect that almost fills the entire card for the business name, with smaller, more professional-looking fonts for the contact info. Improve the look with a textured surface, such as sandpaper effect.
Apply Different Graphics for Multiple Cards
Clients who often give out multiple business cards at the same time can benefit from different graphics. You can apply different accompanying photos, images, or patterns on a pack of cards for one client. They will create fresh, diverse impressions for all the recipients, and make them feel special because there are no identical business card arts.
To keep the consistency, make sure you apply the same basic design. Use the same fonts and background color schemes to connect all the cards you make, before adding the different graphics in one pack.
Add Ticket-style Cut Accent
Ticket cut may look like a mundane object in daily life, but when you add it to a business card, you will create an instant distinctive look. This is a good way to create a statement in an otherwise regular, rectangular card. Perfect to embellish a rather conservative design, especially if your clients need less fancy cards for their lines of work.
To create this ticket cut effect, you can add small notches on one side of the business card. Add two notches on the corners, and one between them. This works well with a thick or thin card material.
Try Thin, Super Slim Design
Want to make your rectangular card design look fresh and unique? Try slimming it down. Combine minimalist icon that represents the business with a thin, brightly-colored card. This will create a contemporary look for traditional business card shape. Use thicker material and add texture to the surface to create a more exceptional impression.
An artful business card will compel the recipient to keep it longer, increasing the chance of new business inquiries. Knowing how to make business cards that people actually keep is a skill that your clients will appreciate, regardless of the design styles.